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Website Redesign or Refresh? How to Know What You Need
Your website is often the first impression potential customers have of your business and we all know how much first impressions matter. But as time passes, digital trends change, businesses evolve, and customer expectations grow. So how do you know whether your site...
Branding vs. Marketing vs. Advertising: What’s the Difference?
If you've ever felt confused by the terms "branding," "marketing," and "advertising," you're not alone. These words get thrown around a lot, and often interchangeably, but they each play a distinct role in how your business connects with customers. Let’s break it all...
Donor Optimization Tips for Nonprofits in 2025
The nonprofit world is evolving - fast. With donor trends shifting, digital tools multiplying, and more competition for attention and funding, it’s more important than ever for your nonprofit to be donor-optimized. That doesn’t mean having a ‘Donate’ button buried in...
A Small Business Guide to Google Analytics: What to Track & Why It Matters
Google Analytics is a free and powerful tool that helps you understand what’s really happening on your website. Whether you're running your business solo or juggling marketing with a small team, it gives you the data you need to make informed decisions—no guesswork...
How to Repurpose Content to Save Time and Maximize Reach
If you feel like you're always racing to create new content just to keep your brand visible, you're not alone. Content creation can feel like a never-ending hamster wheel. But what if you didn’t have to start from scratch every time? Content repurposing is one of the...
Paine College Unveils New Brand Identity Designed by Peralta Design
Paine College, a private Historically Black College founded in 1882 and located in Augusta, Georgia, has officially launched a bold new brand identity. The rebrand, unveiled at the college’s First 100 Days Celebration, was led by our team at Peralta Design. Home of...
Website Design Trends That Are Going Out of Style in 2025
Website design is constantly evolving, and what was cutting-edge a few years ago can quickly become outdated. As we move into 2025, several web design trends are being replaced by more modern, user-friendly, and performance-driven approaches. If your website is still...
Your Logo Is Not Your Brand: Understanding the Bigger Picture
When you think of branding, what comes to mind first? For many business owners, the answer is simple: the logo. While a logo is an essential part of your brand, it’s only a small piece of the puzzle. True branding goes beyond visuals. It encompasses everything from...
5 Canva Reel Templates to Elevate Your Business Marketing
Creating engaging Instagram and Facebook Reels can be time-consuming, especially when you’re a business owner juggling multiple responsibilities. That’s where Canva reel templates come in—offering ready-made designs that allow you to create professional-looking...
